What is a mobile billboard?Well I am sure most of you have an idea what a regular billboard is, well a mobile billboard is the same almost, except that it is moving.

You can see it in various forms.  You can see it in San Diego truck advertising, or vehicles built specifically to carry billboards around.

Why are people using this form of medium to get their message or brand across?  I have some unique insights I am going to share that I have gained from running my own mobile billboards San Diego company.

First of all, lets talk about cost.  Mobile billboards prices are actually very comparable if not better than your traditional outdoor media such as traditional billboards.

With its rates being very cheap comparably if not better, there is something else that tilts it in it’s favor.Actual views, exposures, or impressions to the prospects.

Compared to the traditional billboards that a customer could just go by it without noticing.But the way in which a mobile billboard get’s it’s message across, it is much more effective.And the way it is able to do that is by being in the consumer’s face.You can’t just ignore it and drive past it.  It is at eye level and with you in traffic

This is powerful.  A consumer who is stuck in traffic with a businesses message right in front of them can’t be tuned out.

That is a huge problem that traditional advertising such as TV or radio faces.  With the advent of Tivo and satellite radio, a consumer could practically live commercial free.

So by choosing to go with a mobile billboard, the advertiser is able to have their ad read and put into the mind of the consumer.

If you are a business who is looking to build brand recognition, what better way could there be than a bold and beautiful full color display of your ad.It yells at you for attention.And when the prospective customer is stuck in traffic with nothing better to do, you don’t have to be as loud as other types of advertising.

With the economy and a lot of businesses struggling, mobile advertising may just be the ticket to save their business.  More leads and more customers are bound to come using this method of advertising. 

You are guaranteed exposure.  You are guaranteed to having your message heard and read.  What more can an advertiser want.

You can see it’s effectiveness by the way more and more businesses are using it to advertise.  In 2004 alone, there was over $5.8 billion spent on this form of advertsing.With all kinds of money being spent, it must be effective.

So for businesses looking for a shot in the arm for more customers, this might be the ticket they are looking for.